A lead is a small bunch of information about many people who gave already shown some interest in particular products and services. You can send emails to these people and let them know about the updates and discounts. But then again this is not easy to get a list which is authentic. You can buy the email marketing list from professionals who will charge on per lead basis. But in case the leads do not have proper email addresses or have wrong names, they become useless. So make sure you are purchasing the list from a genuine source as this is all about investing your hard earned money.

Originally posted 2008-10-08 22:06:20.

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