Often the email marketers make a big mistake by treating the new subscribers just like any other old one. This is the reason why many of the subscribers choose to unsubscribe within the initial two months. So you need to plan separate beginning strategy for email marketing. Send a customized welcome letter to the subscribers and also help them out with the best newsletters which they might find useful. Then keep sending them the important emails on a regular basis. If you can live up to the expectations of the subscriber then they will surely like to get connected to you and gradually turn into potential customers.

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