The email marketing campaign can be successful only if the subscribers are active. All the emails that you send them to provide better product information and updates contain the links to your site within them. There are many subscribers who will not open the emails and you can access this through the striking rates of the links. But if you have some members who open your links regularly then they are the ones who can turn to be potential customers. Hence special care should be taken to interact with them and build a better relationship.

Originally posted 2008-10-22 17:28:10.

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