Having charisma is a must if your job would mean that you have to keep in touch directly with customers, business partners, etc. frequently partnered with networking skills, empathy, etc. However, charisma is not really needed if you have established a great name for your business.

The people who would need to have charisma would be the people you employ as your marketers or sales people. True, having a charismatic personality helps a lot but then making use of your people who have charisma would be more important for you to become rich (or richer).

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