Being a good copywriter sometimes requires you to acquire a split personality. Before you seek help from a therapist, this statement simply means that you should create two sides of an argument in a sales pitch in order to convince consumers to buy your products.

What you should do is present the "problem", a question that is burning in a potential customer's mind. Next, address the issue by answering questions until you are satisfied that you have covered every single aspect in your sales copy. Only then will some, if not all of your customers be convinced enough to spend their money on your products.

Originally posted 2008-07-16 12:52:01.

Popularity: 8% [?]