Copywriting: Focus Positively
July 18th, 2008 | Published in Copywriting by Publix
How many times have copywriters been urged to "know their products" before selling it? This is a common advice that is sometimes ignored because most copywriters think they know the product well enough.
However, knowing each and every one of a product's features and benefits is not the same as actually loving it. For example, if you have distaste for shark
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