Do you often kick yourself in the derrière each morning after finding yourself unable to recall the kick-ass (no pun intended!) headline or concept points that were lounging about in the edge of your mind before you drifted off to slumber land? Don't let there be a repeat, it’s bad for business and your cushy behind!

Just remember to leave a notepad or a diary and pen on your bedside table or even under your pillow so that you can jot down crucial ideas as and when they chance upon you. If you remember these precious ideas upon waking up, don’t wait until you’ve had breakfast to write it down; put these thoughts to paper NOW!

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