Whether you are writing web content or a high profile print ad, it certainly helps if you get chummy with your graphic designer (no it's not because his sister is hot and you want her number). This is to ensure that your copy can be better projected with the additional visual formatting.

You can actually adjust the fonts yourself but it never hurts to ask a designer for his valuable insight. Communicate with him and see how your copy can be emphasized optimally.

However, if you are not the sort to rely on a third party, do try to pick up some design skills and hopefully you’ll see a better layout that's suitable for your copy.

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