How often have you been berated by your boss or client when you write a long winding copy for an ad? You try to justify your actions but are often shot back with the biggest cliché of all time: “Less is more.” Actually, the truth is that less is sometimes very, well… little.

Your consumers might find the short copy insufficient to digest. Yes, the headline and punchy and all but what good will your copy be if your audience is annoyed by the lack of information? All you need to do is find different ways to get the same message across and you're readers will be happy to be well informed!

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